| In the boost of economic globalization and information technology, modern logistic industry has changed from providing traditional transportation service to integrated logistic service which is armed by modern science. theory and information technology. The modern logistic system, which mainly composed of modern enterprise and with the platform of transportation and information providing the service ranged from production and circulating to consumption, has already became the important fundamental industry in the modern world and the third revenue resource besides reducing cost and improving production rate. Based on goods^ information and capital flow, the logistic center is the necessary phase of this developing trend. In this century, the logistic will provide the basic drive to the development of national economy and attention will be paid by governments. In east china's Yantai city, the development of logistic lagged behind by other cities in china, but as a important transportation pivot connecting the northeast provinces and the mainland, Yantai city has the special advantage of developing logistic. YANTAI HAITONG CO. a subordinate to H.K MERCHANT GROUP, has such advantages in developing logistic in Yantai that it will enhance the general logistic industry of Yantai city and contribute much to the sustainable development of the enterprise.This article proved the necessity and feasibility of constructing logistic center by analysis of the fundamental economic and geographical environment of Yantai city, in addition, it also analyzed the market basis and function of the center. Finally the article points out the financial feasibility of the project by investment and economic analysis.Generally, the research of this article will be consulted by the board of Merchant group in making the decision to drab in the new logistic market of Yantai city. |