Study On Corporation Strategic Alliance In China

In the 21st century, the international competition is more and more complex and sharp and the circumstance get a still higher demand on the competition and development of corporation. With the unceasing development o economy, the range and extent of competition extend the scope. Go any corporation must face the challenge of global scope when it operates business. In the kind of background no corporation can maintain its competition superiority by itself, it must abandon traditional strategic form in order to adapt to the change of circumstance corporations have to improve their organization and one of the way is establishing alliance. Establishing corporation strategic alliance can help corporation to develop and absorb technology. Improve competitiveness, accelerate creation and gain competition superiority. So more and more transnational corporations turn to the way of strategic alliance.The competitiveness of Chinese corporation is low, they must establish strategic alliance in order to keep up with foreign excellent corporation in the global competition. Today China is still at the elementary stage of operating alliance, and the practical experience of operating alliance is very lack, the study on relevant theory is also at the stage of probe. So we need to draw on the relevant theory in developed countries and find forms and operating mode which are suit to Chinese corporation strategic alliance based on the current situation of China.The paper includes five chapters. Chapter I is the introduction of the paper. First, chapter I expound the conception of enterprise strategy alliance and sums up the theories about enterprise alliance. Second, introduce the features and main types of enterprise tragedy alliance. According to traditional economic theory, the policy about resource allocation of organize has two kind of policy including enterprise policy and market policy. Williamson indicates that there are bilateral multilateral and hybrid marginal organizes which are called market web organize, namely enterprise alliance. recently, study on enterprise web is abundant. Study shows that key clement in resource and degree in cognition of web provide a kind of material condition and possibility for enterprise to get competitive advantage. The above views promote study on enterprise alliance very much. Activities in enterprise web reduces the cost of business and production. Through coordination of kinds of contract among enterprise so enterprise alliance has unique advantage. Chapter â…¡ inquires into cooperative motive of enterprise strategy alliance and decisive factors about alliance type of enterprise strategy, and then expound the control structure to keep alliance working effectively and dynamic characteristic of alliance. Now days, more and more companies adopt alliance strategy. The main motive is to rapidly flow through alliance and to find new capability of company or make full use of existing capability to improve products and service according to economic theory, the paper thinks that motive of enterprise alliance are as the follows: 1.save the cost of business, 2. take alliance as a kind of development strategy. 3. learn knowledge from other companies. Strategy resource have express resource, mixed resource and suggestion resource. Resource type of both enterprise and the focus of strategy development decide preference of participator in the future alliance gradation of enterprise strategy and different combination of resource type decide the alliance type of strategy. Beside the system of self improvement and form the control structure to adjust alliance activities and business relationship. Chapter â…¢ investigates alliance operation of some important countries in the world. In fact, excellent enterprise alliance types in the world have two kind of types including web enterprise alliance of Japan and new supply chain alliance of USA. Both types, each has its own strong point. Alliance of Japan takes advantage of market business. The alliance tales the huge enterprise as core to form l...