A Study Of The Ecological Tourism Around Gongga Mountain Area, Sichuan Province

This paper, based on the investigation on the development patterns of the ecological tourism around Gongga Mountain area, Sichuan Province, aims to explore the ecological toursim in this area and tries to come up with a solution to the combination of economic profit, social profit and environmental profit.In the first part of this paper, the development trend of the international tourism, the advantages of Sichuan tourism and the new tourist type -ecological tourism are focused on. In the second part, the necessity of developing the ecological tourism in this area is demonstrated through an analysis of the importance in politics, economy and ecology of Gongga Mountain Area; meanwhile, by analyzing the numerous first-hand materials, an assessment of the tourist resources of this area is given . In the third part, a detailed project is put forward for the ecological tourist development in this area, including the theme, image, design of green concept and effective approaches to achieve economic effect. At last , the sustainable development of ecological tourism in this area is emphasized. In this part, the author not only points out the idea that thegovernment plays the main role, but also offers the innovation project of the management system to correct the shortcomings of the management system to correct the shortcomings of the current tourist management system. This paper also mentions the capital market strategy to be possibly done in this area.