The Research Of Enterprise Operator's Market Choose

It is obvious to all that Chinese enterprise face to difficulty, on the back of the fact, the difference between Chinese and development nation enterprises is obvious, and we name the difference as "comparative disadvantage". In fact, when economist and enterpriser talk about problem emerging presenting in Chinese enterprise, they all come down to the concept of "comparative disadvantage" unconsciously, and the difference between variety viewpoints is the content of "comparative disadvantage". For example, some people consider the reason of enterprise do bad is government and enterprise no-separate, and some people consider the reason is public-owned system, and some people consider the reason is market mechanism not sanity, etc. This paper via analyzes, think problem of operator is the core of Chinese enterprise "comparative disadvantage", and analyzes the case of Zhengtian Bloc choose enterprise operator, discuss the problem of marketing choice.In fact, western modern enterprise system is founded gradually after "manager revolution" in 19 century, without "manager revolution", the large enterprises ,supporting current western economic, can't emergence. For China, under the sameness market economic system, it necessary to establish modern enterprise system is that configure human resource of enterprise operator by market method, and enterprise operator must professional. But in China realize market choose manager is nor easy, the case of Zhengtian Bloc illuminate that the most outstanding problem,which hinder the market choose manager, is we lack of relative sanity market of professional manager, and lack of adequate qualified manager in the market. The last chapter of this paper discusses the problem of training professional manager and establishing the manger market.