Panyu District Telecommunication Bureau——Expansion Tactic Of Broadband Service

This thesis is for teaching and study purpose and it includes two parts, Case Study and Case Analysis.In Case Study part, the thesis tells a true story about how Panyu District Telecommunication Bureau has been developing broadband service by proactively using marketing research results, and improving its marketing statistics and tactics. The thesis also introduced the current development of broadband service in China.In Case Analysis part, by using both theoretical and evident analyzing methods, the thesis analyzes the necessity and feasibility of developing broadband service business in Panyu District Telecommunication Bureau by using a lot of strategic management, statistics and marketing theories. The thesis also illustrates the function, practice and importance of marketing research in business management and decision making.