| In 1990s, the telecommunication trade in China has gone a series of changes that could break monopoly and introduce competitive mechanism in order to strengthen its operation efficiency. As China has joined into the WTO, the competition in the telecommunication trade will become fiercer day by day. It is very important for Jilin City Telecommunication Company to break through effectively under the keen competition circumstances. The analysis of the competitive pattern faced by Jilin City Telecommunication Company under the new competition CircumstancesNow the situation of the telecommunication market in Jilin City is that the traditional telecommunication service market has been segmented totally by the original telecommunication operators. In order to survive and develop in the fierce telecommunication market competition circumstances, Jilin City Telecommunication Company as a new entrant must seek for an effective competition breach. Because of the restrictions of all kinds of history and realistic conditions, it is very difficult to realize the valid competitive break-through within short time in the traditional telecommunication services, such as the regular telephone service, etc.. After researching on the market environment of the telecommunication trade in China and the competition trend of Jilin City Telecommunication Company and analyzing the characteristics of the broadband service, Jilin City Telecommunication Company selects the broadband service as its competition breach.The market foundation Jilin City Telecommunication Company expanding the broadband serviceThrough analyzing the different users such as Internet cafe users, group users and individual users, etc., we have a further grasp of the development situation and trend of the broadband service in Jilin city. This article also makes a feasibility analysis of Jilin City Telecommunication Company expanding the broadband service from these angles: 1.It analyses the competitors; 2. Through analyzing the main rival of Jilin City Telecommunication Company -----CNC, the strong leading operator in the telecommunication market of the area of Jilin, we find that the income of the broadband service of CNC only accounts less than 6% of the total. This proves that it has made little progress on the broadband service and leaves Jilin City Telecommunication Company sufficient market space in this area; 3. Through analyzing the development situation of the narrowband service of the telecommunication market in Jilin city, we find that though the dialing service in narrowband occupies the leading position, the number of the users in 2003 presents a downward trend slowly and the income shows a tendency to drop suddenly. This is mainly because the overwhelming majority of the newly increasing Internet users have used the way of broadband accessing directly and at the same time the medium-to-high grade users of the dialing users in narrowband have turned to use the broadband service. So it is observed that the downward trend of the narrowband service income is far greater than that of the number of users. It proves that the broadband substituting for the narrowband is the main trend and also is the demand of the net-citizens. It is important for Jilin City Telecommunication Company to grasp this chance. It will make the company enter the market rapidly and stand firmly; 4. It analyses that" the three major projects of surfing the net" promotes the broadband service; 5. It analyses the potential market of the broadband service—non-netizens who may surf the net. Through analyzing the reasons that non-netizens dislike surfing the net, We find that the proportion of the non-netizens who do not know the computer / network, who have no equipments, who have no time to surf the net and who think the expenses of surfing the net too expensive is 78.9% and they will be the potential users of the broadband service in the future. To Jilin city, the broadband service has a large potential marketplace.The methods and subjects Jil... |
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