Dongguan Postal Parcel Market——Researching Market Trends,Adjusting Marketing Strategies

Postal parcel business is a traditional business, which is also the general service supported by National Post that was demanded by our country. The section of the casein the thesis is to state the social economical situation and the freight volume in Dongguan, and shows the background of Dongguan Post Office, and describes the scope, traits and its correlative conditions of the postal parcel business, and last illustrates the basic statistical data and its correlative information of Dongguan freight transportation market. In the case analysis of the thesis, there is a clear analysis about the consumer volume, customer's demands, and its object market of the postal marketing. The thesis is also to analyze the marketing volume, customer's demands and postal object market in Dongguan freight transportation. At the same time, the analyzes the competition abilities of the freight transportation companies in Dongguan. The product and service, which are afforded by Dongguan Post, are discussed by analyzing the SWOT of postal parcel. The thesis brings forward the marketing leaders, followers and challengers strategies which are designed to suit for postal parcel, mail-order and freight transportation, and further puts forward the market strategy that Dongguan Postal Office takes part in modern logistics.