Post Logistics (heze Branch) Marketing Strategy Research

The foundation of China post Logistics Company, Heze Branch, is to take the advantage of the improvement of Logistics, and resolve the problem of monopoly situation losing and traditional businesses that Post of China facing after departure of Post of China and Telecommunication. With the changes of economics, politics and industry, a lot of problems have been discovered, the thesis hope to develop an operational method of all these problems.The thesis uses modern marketing managing theories, learns from other logistics companies the successful experience of marketing, applies both qualitative and quantitative methods, and the written order is problem suggesting, problem analyzing, problem solving. First, according to the company' s background and actuality, finds out the problem to be solved. Then take further analyze on the inside and outside environment, the supply and demand of the market, then do market segment, target market choice, point out the actual market position of the company, and devise a set of reasonable, operational marketing strategies.The conclusion can be summarized as follow: the target market is the middle or large - sized agricultural, forestry or stock rising companies both exiting and being built; the market position is to offer high-quality integrative B to B logistics service, minimize the cost of the customers, assure in-time, safe and fast service. All the marketing strategies are based on the marketing position:Value continuity and innovation of the brand, systematization and specialization of the business, and elastic price, actual and common promotion are preferred, CRM is of great importance. I also speak of organizational structure, information system, channel and employees as endurances.