Kusiness Plan Of TC Co.Ltd.

The film industry in China had been reached an incredible prosperous from content,production,productivity and cinema construction after 16 years fast development with the effort from filmmakers.With the benefit from the urbanization and government economic policy support,the annual revenue of entire film industry in China is over 60 billion and the number of the audiences has been exceeded over 17 billion.China becomes 2nd largest movie market in the world.Started from 2018 the growth of the market was slowing down,the market share in first and second tier city almost reach to the cell,the potentially of increase has no longer stay.To find the new growth point,third and four even fifth tier city would be the new place.The income growth of the citizen,the film becomes the important entertainment for all generations.All the dements shows that third and fourth tier city is the new future of China film market.This paper focus on making a business plan in the fourth tier city to grasp this market opportunity.Take Shanghang-one of the country town in Fujian province as the target market and plan to establish a cinema.TC Media Company is the company that joint venture with Jinyi Cinema which is the 2nd largest cinema brand in China to open Shanghang market.The paper is to introduce the business plan which analysis the TC media's target customer.The main products,organization,the financial investment and pay-back circles etc.The main incomes of TC media come from movie tickets,film derivatives,advertisement etc.the preferential policy from government also can support company's investment which make the fast probability for this new company.The first period investment budget is 500 million RMB,which will use in the construction and the operation of cinema.The Static investment recovery for entire project estimated be 2.66 year.The dynamic investment pay-back period estimated to be 3.36 year.The company can achieve the probability within one year,IRR estimated to reach 17%.The entire paper use business plan,entrepreneurship,and financial estimation to prove the availability of this business and can be the example for similar entrepreneur.