Animated Movie Poster Visual Symbols And Audience Analysis Research

More and more people like animation movies under the background of its vigorous growth in China.The research on visual symbols and audiences’ awareness of the animation movies’ posters is beneficial for the development of the movie industry and the animation movie sector.It plays an important role in the commercial value of the movie industry.Therefore,this paper mainly researches on the influence of the audiences’ awareness to the visual symbols of the animation movies’ posters and on the application of the visual symbols in the animation movies’ posters to promote the sound development of the movie industry and bring more economic value.First,this paper analyzes the development,aesthetic development of the animation movies’ posters and the factors affecting its design.Then the paper analyzes from the aspect of cognitive psychology.Ultimately,the paper explores the development direction of the animation movies’ posters in the future and the cognitive psychology.This paper has introduced the visual symbols in the design of the animation movies’ posters and in the posters,analyzing the influence on the audiences from words,graphs,colors in the posters and the audiences’ awareness to the animation movies and their development.By using lots of cases,documents,surveys,this paper has dismantled and analyzed every poster and found out the favorite animation movies by the audiences and analyzed the design of the posters and sorted them out and made logic arrangements.This paper also has found out the difference in posters between China’s and foreign animation movies.It has made analysis on some designs of the animation movies which not in line with audiences’ aesthetics and awareness。Through the researches on the aspects of the cognitive psychology and symbology,the paper has combined the visual symbols in the animation movies’ posters with the audiences’ awareness.Only the combination can exert the significance of the movies’ posters.No audiences will lose their significance.Using the movies’ posters to realize the value of the movies and ultimately,we can design out the animation movies’ posters which liked and recognized by the audiences.