The Storefront Design Of Chinese Modern Commercial Stores

The storefront design of Chinese commercial stores has developed from shop signs and signboards to today's image-building of commercial stores. Apart from aesthetic purposes, the design aims at having a positive effect on the city environment and consumers—both psychologically and physically.The storefront design of modern commercial stores is a comprehensive discipline whose purpose is to study how to propagate. According to its rules, the design must have prominent features that make the store easy to recognize and visual effects that arouse the interest of consumers. While following the local consuming trends, it should also try to lead them. Furthermore, the design must be compatible with the hue of the store's surrounding environment. With the development of the age, the concept will also change and advance.The image design has two functions. As a part of the upper-level structure of a society and a very important aspect of the ideological domain, it reveals the spiritual life of people; as a discipline closely related to commercial activities, it also reveals people's material life. Like a mirror, the design reflects the level of a society's science and technology, value, aesthetic taste and ideology. To become a visual communication method with real unique features of the times, the work must be an impressive and persuasive combination of technology and art. This not only helps the promotion of the product, but also has a significant effect on the growth of economy.With the development of economy, the scope of the discipline also has expanded. In a diversified and complicated commercial environment, its role is becoming more and more important. For example, it shows the harmony of municipal environment, highlights the human culture of a city, manifests the characteristics of it, and enhances its popularity. It has developed from a simple tool merely used for the recognition of a store in market area to an action that influences a city's scene and people's living habits and behavioral patterns. Meanwhile, the technique of storefront design is becoming more and more diversified. Innovations are being made in every aspect—including the select of fonts, color, images, symbols, and moulds—to cater for people, who are the direct service objects. Thus, much attention has been give to the design of a comfortable environment and the technique of "multiple visual communication methods" has been used to convey to the consumers the business concept of companies through visible material forms and create images of modern commercial stores through beautiful and functional design languages. With a brand new way of thinking, the design could have more time spirits and establish for the companies a sales network to help build or improve their sales systems. It also aims at creating for the consumers a happy space for consuming and a shopping space with distinguishing features, thus making contributions to the municipal environment, local human culture, and the structuring of diversified regional characteristics.