Chinese Cultural Value And Impact Of Poster

China is an ancient civilization with a long history of the East, from the ancient totems of the original start to the Qing literary thought, the Chinese civilization, extensive and profound. Of these cultural factors arising from the United States is a national treasure of the Chinese nation. Chinese culture always affects the people's food, housing, transportation, travel, shopping. Among them, art has even more modern design elements of traditional Chinese culture into every aspect of life. These have a national character, social, geographic and historic traditional culture, all the time does not affect the development of modern design. The development of modern design no law, no matter how divorced from the traditional culture of its profound and long-term effects. However, designers should do to inherit and develop the traditional culture of the essence of how to make our design to retain the basic principles of Chinese culture to achieve excellent visual communication effects, ultimately to form a good visual language. Chinese traditional culture through cultural poster designed by the unique charm of graphic symbols to be displayed in public before, and gives an inspiration or generate a kind of resonance, this topic has been placed in front of China's new generation of designers. Poster as an art of visual communication, it is best able to reflect the form of graphic art and design features. It has the visual art and design the most important basic elements of its design philosophy, performance means and techniques than any other advertising medium is more typical and representative. Culture poster design aesthetic that it carries the social significance of the era, is an important social and cultural component. "Design" to the angle of the arts, using culture as a great power of the media, so that the audience of modern society, while receiving visual elements to accept cultural ideas, cultural symbols, to promote culture and posters to convey the strength of the more powerful and lasting. The concept of reflection and personal performance of the cultural orientation of the pursuit of innovative design posters, the Chinese cultural tradition is a long history, tends in one direction, endless product of the integration process. From the ancient totem flamboyant beginning, middle through the Bronze Garden of Delights, the pre-Qin period, rational spirit of romanticism Chu and Han, Wei-Jin demeanor, the Buddha's World Rong, Tang's sound, rhyme outside the letter, Song and Yuan landscape mood, Ming and Qing literature and art thought. Each period has its own characteristics of the times other through the typical, representative visual language of graphic expression and representation clever. From an artistic aesthetic point of view, with elements of traditional Chinese culture to the idea, creativity, elements of traditional Chinese culture has a few thousand years of history, art and design offers a rich nutrition. Especially in the culture, poster design, the use of traditional Chinese cultural elements were particularly frequent. China, as one has a long history, rich cultural traditions of the country in an environment of traditional Chinese culture, how big these posters of traditional Chinese design elements applied to the past and produce good visual effects and social effects, in order to achieve the country's cultural poster itself given value. Deep to tap the rich resources of traditional Chinese culture and the typical graphical elements, cleverly absorb and innovative modern design applied to the arts were to go in order to reflect the Chinese culture and the arts personalized design.The author of this article is to combine the traditional and cultural background of Chinese culture started to design and research posters, and like the Chinese culture through different periods of the United States is defined as the background, to borrow the design of posters of Chinese culture and research, to discover, Analysis of Chinese culture, poster design and impact of a higher value, at the same time a number of thinking, thus contributing to the development of China's visual design direction for up to a certain height.