Research On The Application Of Chinese Traditional Visual Symbols In Imported Movie Posters

As the most important media form of movie promotion,movie posters,with the birth and development of movies,are more unique than other types of posters.This art form is accepted by the general public.The ’visual communication’ and ’semantic symbol’ of the Chinese nation’s cultural image are composed of traditional visual symbols and reflect its design connotation.It is not only integrated into the Chinese culture,but also continuously reflected in the design of imported movie posters,especially Symbolic aspects.It is the function of the symbol of traditional culture that not only appears the space-time culture of the form of "past-present-future",but also allows the "cultural symbol" to manifest itself consciously,and let the design of current movie posters show the cultural source and collective representation.Chinese movie posters have been developed for more than 100 years,and have been influenced by culture,history,economy and technology.Especially under the impact of Western culture in the 1980 s,the early Chinese visual design tended to be Westernized "borrowlism",and later developed into a "Culture Blending" model to meet the aesthetic requirements of the times,which added nationalized and localized cultural expressions to evoke the "re-Chinese" cultural design style.Therefore,this article collects and organizes the imported movie posters with Chinese traditional visual symbols from 2010 to 2020,and summarizes their operational mode and analysis traditional visual symbols,studies their internal relationship between film content and foreign visual symbols.Thus exploring the value innovation methods of traditional visual symbols.The application of traditional visual symbols in imported movie posters can reflect the uniqueness,nationality and tolerance of traditional Chinese visual symbols,which has potential value and market.In order to pick up the precious things in traditional culture and examine the phenomenon of visual design ‘weakening the West and reproduce the East’,in addition to inspiring the current cultural trends in movie poster design,it is will closer to the people and gains cultural confidence.