The Study Of Chan Hanmin's Logo Design

Mr. ChenHanMin in graphic design is the famous master, who has contributions a lots for the development of Chinese design. From the foundation to today, time span of more than half century. He wrote many classical logo design works, at the same time in terms of teaching and cultivating the generation of outstanding design talents.This topic is mainly to the ChenHanMin logo design ideas of the study. The article is divided into six chapters, which is the second chapter to Mr. Chen of the thought system, summed up in designing, the design principle and design character as the main contents of the design thought system. The third chapter focuses on analyzing the design concept. The fourth chapter design principles, namely "the melodious, good-looking, and with", because this chapter is part of the most theorizing, Logic and the regularity of total, so also in this chapter will with symbols, aesthetic theory, information theory, the cognitive structure of formal rules and assimilation of commercial practice now sign a detailed analysis of the Angle of the eight principles and rules to analyze the value to convert character of scientific principles. The fifth chapter focuses on analyzing the design character, Chen of sensibility, this article mainly analyses the thought system is Mr. Chen has its particularity of key content. The sixth chapter in the interviews, records and interviews with Mr Chen understand other colleagues and students of the deep interview record when.Point of innovation of this discours is in the first comprehensive range of academic research, analysis of the system ChenHanMin's logo design, and analysis and research on the logo design.On the basis of the principle of design concept, he claims, character, perfect, marking out "the objective," and "volunteers" symbol for language design theory system. Innovation 2:from the theoretical and realistic, from the principle for the standard character, to provide important for the success or failure of the logo design. The research significance and value lies in the system analyses the logo design aspects of exploration for later generations, for reference. This paper studies the method based on theoretical reasoning and concrete analysis, combining logos can be summarized as rational analysis and verification work, Perceptual cognition theory.