The Study On Japanese Soft Power Of Culture After The Second World War

After the second world war, Japan's country image has changed from"defeated country","deformed economic animal","aggressive country"to"a responsible country","green country", and"cultural great power". Because of the limited military power, the change of country image is mainly based on the use of soft power, especially soft power of culture. Why does Japan have such a strong soft power of culture? According to the analysis on the process of Japan's soft power of culture in this paper, I hope to answer this question. This paper is divided into four parts:The first part: the theory of soft power of culture. This chapter will start with the definition of power, point out that the soft power has two levels. And I point out that the potential power has two elements. One is material culture, the other is spiritual culture. I also point out three specific criteria to measure a country's soft power of culture.The second part: Japan's resources of soft power of culture. On the basis of the first specific criteria of cultural soft power, this chapter will analyze that Japan has three material culture, two popular culture and two system culture, which has been widely perceived in the world.The third part: the way of developing soft power of culture. On the basis of the second specific criteria of cultural soft power, this chapter will analyze that the Japanese government used four ways, namely: foreign cultural education, multi-level cultural exchange, free cultural aid, and unique animation diplomacy.The fourth part: the function of developing the soft power of culture. This chapter will point out that the developing of soft power of culture in Japan brought three kinds of positive performance, which included low, intermediate and advanced levels, but it also brought some negative effects.