The Market Breakout Of The Contemporary Chinese Mainstream Film

As a kind of narrative-based film, the mainstream film bears the task of constructing mainstream values and developing the national consciousness. After a long period since the mainstream slogan has been advocated, the mainstream film emphasized too much on the didactic function of political propaganda, and conveyed the priori political ideals and moral standards with symbolic figures and patterns, resulted in failing of entry the main film market. With the shift of global cultural environment, the enhancement of audience aesthetics and the diversification of media entertainment, political sermon-type mainstream film once sunk to low, and survived commercial films and art films awkwardly.In the context of reality, in the process of narrative encoding for national values and ideology, Chinese contemporary mainstream film began to reconstruct the content and form with new narrative mode, so as to achieve the objective of market breakout. This article starts from here, and analyses the novel model that the contemporary mainstream film is using. That is, in the aspect of the film's narrative content, through reshaping national ideology, humanizing the great man, and moralizing mortals, the mainstream film has been shortened the "screen hero" and the audiences.In the plot designation, the mainstream film draws lessons from foreign genre films, and combines the typification elements in commercial film to form a unique typification narrative mode; in the performance form, by using spectacle image, the mainstream film achieves better narration and characterization, so as to strengthen attraction and impact. From the three points, through the analysis of the film case, the article discusses how does the contemporary Chinese mainstream film, in the new patterns of narration, serve the audience by visual feast, and at the same time, they consciously accept the national mainstream ideology of fundamentalism and infiltration. In addition, the film was recognized by the market. All in all, the mainstream film has been achieved social, economic and artistic benefits.