Design Management Promotes The Value Of The Brand

Brand is not only the weapon of marketing, it also stands for the management level and strength of an enterprise. Brand indicates the national economic strength of a country which is an extremely strategic economic resource.Nowadays, creativity is becoming more important, design management, as one of the creativities,is playing a more and more important role.In this paper, we took "design", "management" and "brand value " as the main topic. We found the connections between design and value strategy and talk about them from outer and inner value logistically. The brand strategy and management determine the whole design principles. A good design management has a good influence in the enterprise image and brand image, which promotes the outer value of the brand. Through the analysis of design management and brand value,We talked about what design management can do in promoting the brand value. We took some good examples home and abroad to discuss the implementation process of the design management, as well as enterprise design strategy management,design creativity management and design distinguishing program.As a modern enterprise, design management should be taken into use effectively,which can improve the management level. We need to build a clear design strategy framework and take design management strategy as the the core competitiveness..In that case,we can provide a powerful guarantee with products creativity,brand creativity and brand value.