Research On The International Competitiveness Of China's Cultural Industry

Under the background of the economic globalization, cultural economy and its impact have become an essential part of overall strength of the country. In the world, as a newly-emerging rising sun industry, the cultural industry in many developed countries becomes national mainstream industry, while in more and more developing countries; this cultural industry is reaching its new growth peak in the national economy. With the more opening of international cultural goods' market, the competition of cultural industry is becoming intense increasingly. The cultural industry in developed countries has gained certain experience and mature system on the industrial development, and gained the advantageous competitive position in world market. China, as a country with abundant cultural resources, has great chance to develop cultural industry. However, the development of cultural industry lags behind severely. The export status of cultural goods looks very cloudy and presents adverse balance of trade state. Compared with developed countries, Chinese competitiveness of cultural industry is on weak ground distinctly. This doesn't assort with the status that our country is an economic great power and old-line country.The dissertation which is based on the analysis of the situation of international cultural industry, Creates the indexes system to measure the international competitiveness of China's and other 9countries, cultural industries with Gray system theory applied. Then, it analyzes the positive and negative effects of cultural industry policy used in China's cultural industry at present. On such a basis, the author forwards countermeasures in details for enhancing the competitiveness if China's cultural industry and the expansion of China's cultural industry.Research indicates that developed countries still take up the global cultural at present, some developing countries like China is still in a weak position. Compared with the international competitiveness of 10 countries' cultural industry, the international competitiveness of China's cultural industries rank nine, whose data is 0.395, far behind the United States 0.855 and 0.682 United Kingdom. The international competitiveness of China's cultural industry is the result of many factors and also a long-term system processes. At present, in order to enhance competitiveness of cultural industry, we should focus on some key areas to create some conditions for cultural industry.