Redesign Of CI In Chinese Old-line

All of countries and regions have been connected together by economic globality, and then making a huge circle of ecnonomy. There is a world of compettition among all brands, CI of any brand becomes the most important part of it.CI of brands is a representation of product character, company culture value and symbolize, so customers have to learn these product character and advantage by learning CI of brand. Company culture, idea and products are known through CI of brand by each customer, because CI of company is the only way to present first impression and creditability of products, it is also the best way to get any potential customers. CIOB can help customer to buy better goods in the best times. Old-line enterprises have many problem, such as producing in small scope, old technology, old equipment, old idea, low science and technology in products. Today, old-line brands have generally been challenged in the process of establishing and developing of market economy in socialism. Any old-line brand should change its idea, managing system, and then making innovation, trying to spread out, bulding up a kind of thought which is selling in centre. Old-line brands need keep own characters of their culture as well. All in all, old-line brand must keep redesigning and innovating in all of areas, therefor they can get head in the world!...