Study On Yudan Phenomena

"Lecture room" is a trump in Science and Education Channel of CCTV. Since it changes its style in November 2003, it introduces a lot of stars in academic area through a series of lectures. Yudan is the brightest star but also the most controversial one. She brings us a series of lectures basing on the classic work of china and the goal cultivating moral and molding one's personality. Such as Yudan's understanding of lunyu, Yudan's understanding of Zhuangzi and Yudan's apperception of lunyu. The books printed basing on these lectures are very popular among the readers. The amount of the printing and selling is amazing. The phenomena of Yudan is to be the focus of the media. The academia is making rational reflection and criticism on her when the mass communication is following profoundly.To analyze the phenomena of Yudan with the perspective of critical mass communication can help us make clear the reason why it appears, the difference between mass cultural communication and humanity academic knowledge production. It can also help us experience the living conditions of intellectuals under the circumstance of consumer society.The "lecture room" transfers to be a very popular program with both educational and amusing effect when it is facing the challenge of wash out. It accepts some methods, for example, adapting the orientation of the program, selecting the material for the lecture seriously, changing the style of the lecture. It also brings out a series of books related to "lecture room". Because of over pursuing the effect of media communication, the "lecture room" deviates from its original goal of knowledge popularization and ideas exchange. It changes its style from "lecture room" to "tale room" and becomes a typical phenomena of mass media communication.Yudan, as a communications theorist, receives the positive response from the audience basing on her profound Chinese national culture and specific personality. Yudan's book the understanding of lunyu brings the operating model of success ology into the logic of the mass media communication. This phenomena is a focus which reflecting the multi-cultural under the special circumstance in china. It not only has a response to the mainstream ideology called for constricting harmonious society in a certain way but also satisfies the commonage's pursuing of the need of the pure happiness. Yudan is a hot spot in Chinese culture circle.The humanist intellectuals represented by the "ten doctors" think that Yudan's understanding of classic work betrayed the original meaning of the text. Yudan's idea brings the wrong knowledge to the audience and shakes the foundation of Chinese culture. But the "ten doctors" radical declaration and their superficial critical of the moral hide their real purpose, that is seeking of cultural capital. They chose the mass media communication as their battle field to criticize this phenomena, the result is that the media creates another kind of Yudan phenomena.The wrong knowledge in Yudan's understanding of classic work indicates the difference between the rule of mass media communication and the humanity academic knowledge production. We can't demand Yudan phenomena with an academic standard. We can't also measure the humanity academic knowledge production through the rule of the mass media communication. The humanity intellectuals should face the mass media communication with a critical attitude, and hold their serious academic production ground. They should take on the moral responsibility to handle the direction for the culture communication in the consumer society.