Logo Design Research Of The Function

Logo, as a visual identifier in spreading information, exists in every corner of human life. It is now widely used in various fields of the society for it plays an important role in the development design. Since opening up for 30 years, China's logo design has made great progress, but there is a loophole in recent years. The reason is that people pay far greater attention on the form of logos, not on the function. In modern logo design, there exist a number of issues, because people are ambiguity of the concept of the function of logos as well as a series of core functions related to it. This paper tries to start from the functions of logos, through the study and analysis of basic questions, such as the function of logos, function and form, the nature of logo design, functionalism and logo design, by combing and exploring the functionality of logos and many other questions, in hope of putting forward private opinions, with a view of improving the level of our logo design.Chapter I is mainly discussed the reason of topic selection, the purpose and significance of this research, as well as the research methods.Chapter II analyzes the basic functions of logos at first, and then from a historical perspective, discusses the relationship between the function of logos and the evolution of the form of style. From the impact of functionalism on the function of logos, we can see that the functions of sign are at the core of design.Chapter III is an interpretation of the nature of a modern logo design from the perspective of functional analysis. It separately talked about the rules of identification of the images, the spreading of logo information, and aesthetic rules of the art of logos with the extension of the function of logos, etc. to study the nature of the logo design, with the hope of providing a further and detailed understanding of the function of logos. Chapter IV is the functional study of logos in reality. We are now living in the context of the information age, and the new characteristics of the times make the form of logo expression with diversity and the form of logo design are more animated, the functions of logos has been extended under such a context.