Research On China Film Distribution Policy

Look back into a hundred year history in China film industry; it has appeared three peaks in its movie industry development. The appearances of the three peaks in China film industrial development was always come among with continuously awakened and gradually strengthen in the film distribution consciousness. Distributed as private sector is the characteristics of film distribution in the first peak in China film industry development; Combined of politics and industry, product and released the film in accordance with administrative mandatory targets is the characteristics in the second peak; and diversified flourishing is anther character in the third peak in the film distribution development.In the 30's, film distribution policy is scattered; it appeared different distribution policy in the different occupancy sector in the particular history background .After having experienced distributed by rate in planned economy policy, film distribution policy stepped a way of the combination of planned economy and market economy, which's an exploration way under the economic reformation situation.The article concluded the conditions and characters during China film distribution development from private operation to national operation in the 80's, and further to the market economy as the guideline experience. In which, it analyze the character the distribution inland and outland for those national produced films since 1993. With regard to China film distribute in China, distribute oversea and the entrance film distribute in China which the three different arrangement of ideas. The blockbuster'Hero','Postmen In The Mountains','Titanic'are taken as examples to prove how a proper means of marketing could make a great difference .In view of the success in the European countries, the market orientation with government interference is one way out for our film industry. The administration monopoly and industry bloc must be radically eliminated. Competition systems shall be introduced under government effective interference in the form of cinema alliance distribution. Social capital can be attracted to build or rebuild the multi-complex. All these shall help to revitalize our film distribution industry while keeping it particularity. Although the way to industrialize is to be painstaking, its future is to be bright.