The Study On The Variation Of The Advertising Language

Advertising language means the advertisement spreads in pure language and writing means of usage.At merchandise economy flourishing today, advertisement and people of life vitally related. The advertising language is an existent kind of the language new appearance, chasing it as a new realm of linguistics research, can enrich our understanding toward language entire content further.This text in absorbing the foundation of first wise research result, the variation phenomenon of a few aspects to the advertisement language carried on a research from the following.This text from advertisement language of concept and characteristic commence, making use of to advertise fixed position theories and advertisement to claim theories to advertisement the language carry on a classification, Then combine physically, three aspects make system analysis to the circumstance which advertises language variation to appear in recent years from the speech, vocabulary and phrasing, aiming at an existent problem finally, putting forward what time thinking opinion. The full text is totally divided into 7, chapter 1:Introduction, the object of research,innovation and research method. Chapter 2:Making use of theories and advertisement of the advertisement fixed position claims theories to carry on a classification to the advertisement language. According to the advertisement fixed position principle, advertising the language can is divided into a merchandise to promote an advertisement language and business enterprise institutional advertising language;According to advertisement claim theories, advertise language can is divided in to mean reasonableness a claim an advertisement language and mean sensitive faculty a claim an advertisement language. Chapter 3:The speech variation of advertisement language, mainly express in the homophonic variation and fold sound variation and sound quality variation three aspects. Chapter 4:The vocabulary variation of advertisement language, mainly express in the phrase righteousness variation of existing phrase language and at the time to build a phrase, old phrase to use lately, letter of alphabet phrase, fold a sound phrase five aspects. Chapter 5:The phrasing variation of advertisement language, main body phrase lives to use now with super often match up. Chapter 6:This text to in the advertisement language variation exist of such as homophonic word, living to build a phrase and match a not appropriate pass to adjust not high etc. the problem carried on analysis, putting forward a thinking suggestion. Chapter 7:Conclusion, order clear and textual conclusion, creative place etc..This text anticipates through an in great quantities first hand language, the dint diagram system reflection advertises the usage regulation of language variation, taking expecting as to advertise language creations and norm to turn to the utmost arrive meager dint.