The Creation Of Art Advertise And Its Values And Meaning

This text abstracts an art advertise from advertisement phenomenon to research.through the advertise appreciate phenomenon of people to come out, the first:These advertisements already the art.Advertise creativity had aware of itself the art skill;The second:The demand that audience,reader,audience appreciation,can see the advertisement with the taste of enjoying.So,in our life,appeared many art advertisements, we can call it as" the art advertises".Through the analysis come out,in the advertising history exsits three stage of arts advertisement:The tradition art advertises,modern art advertisement ,after modern art advertisement.The traditional art advertisement is an advertisement to point the traditional culture of industry society,the modern advertisement is an advertisement to point industry society inside the public culture,the after modern advertisement is an advertisement to the after industry society Along with the development of the ages, the art advertisement will be more and more, more and more important.Combine to make proof.Last century 60's,the science parties of advertise to argue with the art parties that the advertisement was science or art.It hold on for a long time.In fact, what science parties emphasize is an advertised contents, but the art parties then emphasizes the advertised form, " say what" with" how say" which heavy and which light,the result is both also important.But, at consume ages,there be full of everywhere the sign of information."say what" is already no one like to hears," how say" is just the most important.Consume cultural image turns with sign.In this kind of situation, people use sign as an image for becoming to understood real world, in their eyes, everything all can convert into the image, everything is all to exsits with the form of the image.The advertisement must have the mighty sense of vision shocks, Otherwise, it do not stay a silk trace.Use the accept esthetic research method to definitioned what is art advertise.According to the customary thought method,to the define art advertise was going to define firstly what is an art.However if set out to definition the art from the research method of the " ontology", however very rare arrive the clear and definite answer.Ask"art is what", will make the person sink into the theoretical affliction.So can we find another path,to the same of advertisement work, but the reader( audience, audience) feels different from it The person who maybe thinks that this is very beautiful,but anather people may not think so.This explain the advertisement artistic because of accepting is different.accept esthetics can explain this kind of phenomenon.In 1967 German kancitas university literary the literature history professor, H.R.joss created to say that literature work adjudicate is meaning of affirming the literature work,it is not from writer only ,and he think that reader is not only is a connoisseur, critic only, but also is also a " writer," he enounce:" in author, work with reader this triangle, the reader is much more than only reading."so," what is an art to advertise" had the answer:Receivers think that the advertisement is an art ,so it is.The art advertisement is a kind of gathering the literature, esthetics, psychology, advertise to learn, linguistics etc. its purpose is that the function that AIDA( Attention, Interest, Desire with Action).The article described the advertisement history a performance for period art advertising appearance , putting forward, going out accept view,When the each new advertisement form appear,it is art advertise.Putting forward the advertised development trend is art advertise will be more and more,will be more and more important, the after modern advertisement will nearly all art advertise.Finally discussed the influence,which art advertise give the esthetic putting forward the contemporary appreciate beauty change in art—is: art and live are the same.The public art grows to make living oneself become the art, the art walked into the public life, the art become the daily life method with the consumer goods.Still discussed the art advertised's influence to advertise person, make the advertise person in advertisement more outstanding, they become esthetician, artist, many advertisement person have to undertake the duty that the artist.as an artist not only need to satisfy the different consumer appreciate needs, but also need to give them with health, progresses and appreciate otherwise, will cause trouble to the public, foster the social value.