In Between Art And Commerce

This world had the light first, and then had the shade. The movie is one kind can play with the light shade relations the most superb modern invention. It takes one kind of important vector, has function which all mass media has, but at this point, as soon as mentions the movie, what the people as if first thought is the movie is an art, but it takes to our entertainment function in the dissemination study domain is actually the corner which is forgotten by the human. Just like renowned movie critic Fleisher said:"the entertainment - - important the dissemination function which underestimated."Along with the movie profession's unceasing development, the Chinese movie in is also borrowing China the characteristic footsteps advance, after early Chinese movie, until"modern linguistic environment"under Chinese movie. During altogether has passed through for 100 years. The present paper take "The 90s China Movie's Entertainment Ponder" as the topic, the frame has decided the paper research time horizon, that was 90 generation of later Chinese movies, but"the entertainment"was the present paper important elaboration angle, through the different time model's movie theme was the clue, carried on the analysis, discusses develops the present different time as the mass media movie to manifest and the practical significance differently.The full text of the six parts, are as follows:The first part is the introduction. More or less introduced the topic of the value and significance; research subjects at home and abroad and the new personal opinion; research topics and sections of the basic idea arrangements. Afterward through to China"the fifth generation of director"the movie analysis, had proven the pursue artistic film's movie constantly does not have the outlet, if wants the movie to obtain successfully, must first obtain the audience, the entertainment from started clear penetration at that time to each director's thought.. First had proven the movie from date of birth, has the indissoluble bond with the entertainment, when the movie first time presents when the audience at present, the maximum satisfaction their curiosity and the surprised feeling, this was also the entertaining most primitive one kind of performance. To the early 20s, has opened Ishikawa, Zheng eighth lunar month, Zhou Jianyun and so on to organize"the star movie Limited liability company", they photographed a series of funny short films one after another, Zheng eighth lunar month also for the first time proposed movie's entertainment function, had pointed out"the play was one kind of entertainment."The angle which discusses from the entertainment, a day company is in the Chinese movie early time history, only realized that to the movie is one kind of entertainment vector movie company. Afterward ten several years, China will enter the chaos caused by war time, the Chinese movie person will have recorded that section of misery naturally through the movie the years, thus expressed to the realistic society's disaffection, has like this formed that time movie's subject, presented the collection history review and the reality critique in a body's blockbuster movie, in take"problem solving"as under mainstream entertainment factor instruction, synthesis utilization such as test of strength, human sentiment, show emotion and so on many kinds of entertainment factors. Since the 50s, the people lived just stabilized, stabilized own mood eagerly through some way, might also say that was the oppressed long mood need"the entertainment"has given the release, could cause the audience"joyful"is the movie"the entertainment function"an important element, the Chinese movie let the populace have a deeper affection to that age under the special background to it and the more psychological dependences, the movie has manifested profoundly under the entertainment angle of view function. In the early 60s, the Chinese movie has welcomed"the new comedy", is"the entertainment"starts to develop well manifests. In the early 80s, also appeared including the comedy movie, the countryside piece, the drama piece, the film for children, and so on nearly all type movie, the richly colorful movie content has enlivened audience's life, the entertainment their thought. Afterward"the fifth generation of director"the appearance, let China's movie have the qualitative leap, although has internationally made many arrogant person's progresses, but simultaneously also saw they have directed"the literary film"could not win audience's affection, turned toward"the commercialization"to reform imperative, in China's movie circle, true realizing"entertainment"in movie's important position.The second part, Introduced Chinese movie's exploration type development, from Feng Xiaogang first New Year's greeting piece "First party Second party" success going on the market and"Feng movie"the symbolic success element, is eagerly anticipating the Chinese movie started the movie"the entertainment"the industrial production transformation to Feng Xiaogang, saw the Chinese movie's development, saw"the entertainment function"in movie's performance heartily. This part key "Jorum" takes the example by Feng Xiaogang, has analyzed in the movie "the entertainment factor"the utilization and it produces the effect, showed"the entertainment"the achievement Feng Xiaogang's fact. This part also passes"the fifth generation of director"to change professions to photograph"the commercialization", watched the Chinese movie"the commercialization","the industrial production"transformation.The third part. The brief narration China movie's Cainozoic Era has now faced topic. Elaborated in recent years, the marketability and the commercialization movie has become the Chinese movie's main melody, discusses issue which and Chinese movie it faces how seeks the breakthrough and the innovation.The fourth part, is also the conclusion, mainly appraises after in the 90s, the entertainment angle of view regards China immediately movie's development coexisting in practical significance. Emphasized the movie has many elements, in"the artistry"and"the commercial character", the movie"the entertainment"has put up the communication bridge for it,"the entertainment"is"the commercial film,""the entertainment films"soul, but is separated from art, but on the pursue art's path, the better display movie's entertainment, like this can an achievement successful movie.