Research The Development Of Regional Culture Of The Central Plate In Packaging Design

This study is principally concerned with the applications of the regional culture in packaging design to investigate the performance of the regional culture of central plate in packaging design, root definition and functional discussion of this; to summarize the packaging design principles and methods from the applications of regional culture in existing domestic and international packaging design applications. This study also represent that the regional culture has been influencing packaging design in the central plate of China.This paper brings forward that the packaging design originated from its functional roles from protecting contents to helping the user employ the product but perhaps its main job is seen as one to help sell the product at the point of purchase with its personal identity, rich style and unique appearance to enhance the brand values and quality of their product. This observation indicates that the regional packaging design can provide competitive advantage in the local struggle of central plate to product through the performance of traditional and regional culture in packaging design.At the same time, in order to meet the most customer' requirements, the environmental issue was concerned and discussed in how to establish the feasible design which leads to saving cost and resources and reducing environment impact, due to optimization of product protection, production, distribution and recycling. Therefore, this should be seen as one of the fundamental issue and must be considered during packaging design process before the designers are engaged in order to reduce the cost, resource and environment load.Although the regional packaging design and its relationship with complex and contextual performance has attracted significant attention recently in academia and practicing packaging design development, it also needs long time to research and develop. The study validated the notion of integrating affect in designing regional package and the hypothesis in the application of the regional culture in packaging design that convey the regional packaging design should represent the unique personalities of locations among social-culture, traditional culture, economy, technology, national character and philosophy.