The Research On The Development Strategy Of Henan Culture Industry

As the new highly technique widely goes into the culture field from these years, the culture industry has made great progress as the new economical increasing points and it has become more and more important in the native economic.The developed countries such as the U.S.A,Japan,the U.K and Australia and so on have made the culture industry become the important part of the National Economy. Since China's reform and opening up, the economic has kept sustained and healthy development, comprehensive national strength has risen significantly, the industrial structure has a major readjustment, and effectively launched the cultural industry development. Developing culture industry has become an important chance to transfer the economical increasing method and realize the aim of being rich society. Nowadays, Beijing, Shanghai and so on have made the culture industry development project and work out a series of rules, stand on the top of industry. Therefore this situation has forced us to act .If we don't follow this situation maybe we'll fail in it .In a word, we are about to solve the following questions such as how to grasp the opportunity and absorb the native and foreign excellent things so as to develop Henna province culture industry actively and enhances our province culture product the market competitive power.This paper mainly uses empirical research method, and uses the knowledge of economics, focusing on the cultural industry applied research. First this paper analysis all types of cultural institutions and the number of employees, the added value of cultural production and the development of cultural industrial structure in Henan Province, and analysis it's major sectors. And then compares the development of cultural industries at home with abroad. From the domestic, this paper compares the basic data of employers of the cultural industry, assets, added value of culture industrial, unit GDP added value including cultural production; This paper make some comparative analysis, from making strategy, developing characteristics, investing capital ,etc. From the International, making the main compares the financial strength, market capacity and ability to innovate.Through the above analysis, we think that although the Henna Province culture industry has made certain progress, but exists a series of questions. For example, culture industrial structure is unreasonable, few of the jobholders, lack of the high quality talented person, the cultural industry increase in value to occupy the GDP proportion is low status. Points out that it existence disparity with the developed country in aspects on market operation ability, innovation ability, market competition ability and so on. On the basis of strategic analysis about Henna Province culture industry sets the Strategic conception and countermeasure ponders. We think that the Henna Province culture industry's development achieve the total strategic target, must grasp five grand strategy main points: namely further unearths the historical culture resources, the optimized culture industrial structure, the promotion culture industry technical level, the step-up cultivation culture industry well-known brand, the optimized culture industry layout. The article carries on the concrete elaboration on the 5 industry groups: prioritize culture tourism, the media dissemination industry, the museum of cultural relics industry, melted the information service industry, the cultural leisure entertainment industry.Finally, the article further proposes the countermeasure. The article proposed in aspect of system that we must formulate culture industrial policy science, establish multiplication investment and financing system, establish perfect culture industry measures and statistical system and appraisal system and so on. And in aspect of macroscopic environmental construction proposed that must set up the scientific cultural industry view, to speed up talented person's raise and to strengthen intellectual property protection concrete actions, to carry on the resources innovation, Promotion brand effect, the consummation culture industrial structure, and so on.