The Study Method On Service Market For Hebi Pingte English For Children

Nowadays, as the language of English is becoming more and more important in China, all kinds of relevant English certificates are needed whatever you do, from pursuing for higher education, looking for a job, to getting promoted and going abroad. Due to the competition of English, the children in kindergarten begin to learn English, which formerly began in the primary school. However, at present, the English school instruction, especially in primary school, falls behind not only in the aspect of text compiling, but also the teacher and research of pedagogies. Thus, many parents and children have to get help from the English teaching agencies. This leads to a market of English teaching agencies. In addition, Chinese parents always wish their children to be successful when they grow up. With the children now having more extracurricular time, it is possible for the English teaching agencies to grow. After 6 years of research and development, Pingte English Education System for children comes into being in Beijing Pingte research center of educational science and technology. This educational system is under the guide of scientific, precise and factualistic working method. It is perfected on the empirical basis in Hebi city--- Hebi Pingte English School. Thus, this system is becoming more suitable for the need of the society. Its effect is improved.At present, there is little research in the marketing strategy of children English teaching though English teaching for children is blooming. Some of the research just focuses on the general concept of "service marketing". There are no specific strategies for the concrete process of the marketing of services of teaching English to children. after referring to many books, documents and news papers on marketing, especially on service marketing, I, designed a system of promoting Pingte English for children by way of Franchise chain based on the premise of strengthen the Hebi experimental base. Combining the lesson of Hebi experimental center, this thesis, after a systematic analysis of the advantage and disadvantages of Pingte English for children, as well as its market positioning and marketing segmentation, figures out practical strategies of service marketing based on the 7ps of marketing and the characteristics of teaching English to children. I hope that these are comprehensive and suitable for modern English teaching for children.The author is experienced in marketing children English and has done a lot of surveys and interviews in Hebi. The system designed in this thesis is expected to provide Hebi experimental center with practical strategies of service marketing. At the same time, it is also expected to establish a scientific and effective foundation for the promoting of the Pingte English education system for children...