Chinese Culture Industrial Structure Evolution And Tendency

As cultural industry rising around the world and our country's economic and social rapid development, China's cultural industry has increasingly become a new economic growth point and an important pillar of the national economy day by day. The culture industrial structure, which has its own evolution rule, is the cultural industry in the industrial shape concrete manifestation.According to the cultural industry's status, the cultural industry is not only the tertiary industry important component, moreover the cultural industry's development causes the product richer culture content which the traditional industry provides, can also promote the traditional industry structure to obtain the adjustment. According to the contents of the cultural industry, Cultural Industry is divided into three levels:The core level of cultural industries, the external layer, the layer related to the cultural industry. According to the cultural industry interior various professions' importance, the culture industrial structure is divided into the broadcast and television news and publication as the core of the modern media industry and the traditional significance cultural art industry.First, China's industrial structure has its own cultural characteristics.According to the cultural industry's macrostructure angle, our country culture industry develops imperfect because of a late start. The proportion which occupies in our country industrial structure is low, it is not large to national economy factor, its industrial scale has not manifested under the industrial proper status and the normal evolution industrial structure by far.According to the internal structure of the cultural industry, the internal structure of China's cultural industry is incompatible, the development is unbalanced. On the one hand, by the books publication, the newspaper periodical, the movie and television industry and so on for the representative of the traditional culture industry has presented the growth asthenia the aspect after representative's traditional culture industry grew the stage highly. On the other hand, by the network game, the digital publication, the handset media, the convention and exhibition industry and so on are astonishing for the representative of emerging cultural industry speed-up, its development momentum has been overshadowed traditional cultural industries.After the reform and opening up, the Chinese culture industry presents adapts with the economic development level, first by traditional culture art primarily, latter by modern media culture industrial development rule primarily. In this regular development process, the Chinese culture industrial structure also displays two aspects the characteristic. On the one hand, according to the domestic situation, the level of development of cultural industries not only geographical differences, the Eastern has exceeded Western, moreover the interprovincial cultural industry's development is not especially balanced. On the other hand, according to the international perspective , because China is being at the industrialization intermediate stage, has the proprietary intellectual property rights technology to be very few so that our country's culture industrial structure is in the low end level, is in the inferior position in the vertical international cultural industry division of labor pattern.Secondly, in the international scope the culture industrial structure's evolution is closely related to the productive forces and the economic development level .Before World War II, it is the consumer-oriented culture industry. Seen in the developed Western countries, the industrial revolution caused these countries to change the lives of cultural consumption. Consumer-hedonism Western cultural industries constitute the driving force for the initial stage of development. In this times, cultural industries mainly in fashion, photography, advertising, television and tourism, and other industries based. After World War II, take the third technological revolution as the backing, take prints technical the progress and the media method progress as the power, the development of the cultural industry in the West to a new stage. In this times, the cultural industry develops gradually for marketability degree, the internationalization degree is high, take the modern media industry as the core, take culture in information product production, circulation, expense process seepage as main form vital economical existence shape. The leisure traveling, the movie television, the sports, the display and so on occupy the main body in the culture industrial structure.Finally, the Chinese culture industrial structure optimization and the adjustment are take the Chinese culture industry characteristic as foundations, profits from the international experience, proposed Chinese culture industrial structure development strategy. First, analysis influence culture industrial structure change factor. Mainly divides into the parsing process using the Michael baud diamond systems theory the influence culture industrial structure evolution's power factor the economic growth, the economic structure change, the advance in technology, the consumer demand, the culture industrial policy, international cultural trade six big factors. The economic growth provides the capital base, the technical equip and the direct economic force for the culture industrial structure's evolution. Economic structure's adjustment brings the culture industrial structure during promotion economy's sustainable growth's the change. The advance in technology provides the new technical equip and the dissemination method to the culture industrial structure's evolution. Culture industrial policy guidance element of production in cultural industry and between other Industrial Department as well as cultural industry interior reasonable flowing, promotion culture industrial structure coordinated development. National per capita income's enhancement, causes the cultural industry consumption pattern to change inevitably, urges the cultural industry demand structure to adjust correspondingly, thus the drawing culture industrial structure has the change. The international cultural trade of the industrial structure of this country's cultural influence. The international cultural through cultural openness of a country's international cultural consumption and the supply and demand relationship exerts the influence to this national culture industrial structure. Second, China's Cultural Industry Innovation is the core of dynamic evolution, and is makes the cultural industry productive forces and the cultural industry core competitiveness foundation and the key. The innovation through the proliferation, combines in the cultural industry the element of production, is changing cultural industry own proportion and the structure condition. Third, we will study the evolution of China's Cultural Industry path dependence. Our country's cultural industry produces under the universal planned economy systems, this institutional arrangements' initial way's choice, caused our country culture industry the development to have a certain path dependence. This kind of way dependence, is regards as the culture is the ideology category, but does not take the cultural industry the creation huge economic efficiency function. The culture industrial structure evolution must overcome to the original system's way dependence, in the national culture industry innovation system construction's foundation, chooses the new path. Fourth, through the strategic readjustment, disposes the cultural resources reasonably, thus causes the culture industrial structure and melts the direction evolution highly to the rationalization, enhances the cultural industry the comprehensive competitive power. Not only make the strategic readjustment on the macro-structure of the cultural industry, but, even more important is the internal structure of the cultural industry to carry out strategic readjustment. In the macrostructure, enhances the cultural industry in the tertiary industry and the entire economic structure proportion and the cultural industry industrial interrelatedness. In internal structure, advancement culture industry and technical organic fusion, the promotion of culture industry creativity, through the innovation of various channels, and builds a scale competition effect cultural industry colony, improves our country culture industry colony the element of production condition, the promotion industry colony's innovation virility, causes the Chinese culture industrial structure to turn toward the goal dynamic evolution process which the rationalization and melts highly.