| The China's economy has been developing rapidly recent years. At the same time, many people have been paying attention to the rural market which has great consumptive potential. However, the rural commercial advertisements are faced with many complex questions. The propagandistic patterns which were used to the city do not adjust to a new environment in the country. This thesis conducts an investigation into the rural market and commercial advertisement, and find the facts in a predicament. Then the thesis analyzes the layout,originality,design and issuance of the rural commercial advertisement, and finally suggests founding a new system of the rural commercial advertisement in operation .The new system should possess Chinese characteristics and face the future. Several subjects were integrated into the whole thesis such as the Art and Design,Marketing,Journalism,consumptive psychology. |
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