Research On The Communication Of Rural Culture In The Context Of Converged Media

Human civilization has entered a new form,Chinese modernization and rural revitalization are driving the rapid development of Chinese rural society,and rural cultural construction of China is also an entrance to understanding Chinese countryside.The paper takes the town of Honghang in Anhui Province as an entry point to examine the practice of rural cultural communication,and triggers an overall reflection on the construction of rural culture through the current situation of rural cultural communication in this town.How to make rural culture actively and effectively spread positive energy in the context of converged media has become the first issue we need to think about.Rural cultural communication is a long-term and complex systematic project,which must consciously adhere to the correct leadership of the Communist Party of China on rural cultural communication and must follow the Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era,always carrying forward socialist core values,and consciously strengthening cultural construction.Culture is the way in which spiritual values are realized.Culture is a spiritual value and a way of life that becomes habitual and whose ultimate outcome is a collective personality.Culture is an ecological community that contains spiritual values and lifestyles.Based on the perspective of rural culture,the paper highlights the practice and construction of rural culture with Chinese characteristics in the new era,insisting on the the inheritance,innovation and development of culture,carrying forward the traditional Chinese virtues such as the integration of nation and family,one family under heaven,cultivating one’s moral character and putting one’s family affair in order,filial piety and respect for the elderly,finding peace at home,assisting mutually in the neighbourhood,managing the household industriously and thriftily,farming and reading in families of countryside,possessing both political integrity and ability,so that everyone can become the builder,communicator,participant and sharers of rural culture.Through exploring the cultural communication and construction strategies of Chinese countryside in the context of converged media,the thesis will convey the spirit of science and build countryside of rule of law,countryside of ecology,countryside of happiness.The dissertation will use systematic thinking to construct a communication system of rural culture with Chinese characteristics in the new era,led by socialist core values in the new era,with rural cultural communication as the viewpoint,highlighting rural characteristics and promoting rural revitalization,with the synergy of counties,towns,villages,groups and families,with traditional media and social media supporting each other,and with online and offline resonance of the same frequency.Rural revitalization should not only flourish the economy,but also thrive culture.To implement the rural revitalization strategy,it is necessary to grasp material civilization and spiritual civilization together,and pay special attention to enhancing the spiritual outlook of villagers.In the context of converged media,it is necessary to consciously integrate traditional culture,red culture,rule of law culture,scientific culture,healthy culture,ecological culture,harmonious culture,regional culture,kinship culture,material culture,spiritual culture and institutional culture and so on into rural cultural construction,highlighting the nature of communication,inheritance,innovation,generation,region,locality,characteristics,theme,normality,science,rule of law,self-consciousness and self-confidence of rural cultural construction in the context of converged media,so that the achievements of rural cultural construction with Chinese characteristics in the new era more fully demonstrate the cultural confidence with Chinese characteristics in the new era.