| In the 20th century, cultural industry has the priority in the industrial development, among which animation is the most important. During the development of animation in our country, the strong national style in the early years lies in the dependency on the traditional art form. However, with the rapid development of international animation industry and the transmission of the information technology of the society, our national animation is faced up with a hard situation--the outdated concept of creation, lack of cultural framework and the shrinkage of the audience market. The national characteristics it has before can not cater to the audience in the modern times any more, thus a new concept of nationalization needs to be clarified urgently. With regards to the current situation of China's animation industry, this thesis focus on the artistic design which is the most inseparable part of the nationalization, carrying out the penetrating analysis from three aspects- the cognition of local cultural mainstay, the analysis of the concrete steps of artistic design. And combined with the author's own practice, it also comes to the conclusion that the key point to construct a new visual system of Chinese animation and to form a new aesthetic taste lies in the review of traditional culture and the breaking thought in creation. |
