| Economy of real estate and advertising media in china is two related domain in the modern economic society world.Advertising media of real estate is a communication tool for marketing, and it is also the most direct and effective to the marketing. In past 10 years, effects by media, real estate already become leading position in Chinese economic society, and improve the process of Chinese urbanization.Meantime, media dependencies of real estate hastens the growth of media marketing, and huge investment, printing media, television media and outdoor media of real estate are turning up sharply. The new media, such as Internet and mobile media become new major media in a very short time. The property company use more and more either old or new media tools reach the point of sale. It emphasizes on the characteristics and application techniques of real estate marketing methods, including real estate market investigation, real estate advertisement, real estate packaging, real estate sales promotion, pricing and sales strategy, naming of the residential buildings, etc.In this theme the author did a research on how to choose a better media way to promoting the project by approach the Advertising Media's Choice, and how to do a vary package deal with marketing to make the sales more efficient and suit the taste of target audience.Promoting Real Estate Marketing by Using Media Advertising tool is a great challenge. To make a good marketing plan become the most important thing of promoting! To analyses the new media tool and how to contribution old media tool come to the first place. By that we will need to follow the rule of economic market. Using vary media tool become a must. But how to find out a media strategies? That the question. To lower the cost of advertisement, to push advertisement of real estate toward a healthy and logistic way here in China. |