Consumption Culture And Adaptation Of Novels Of 1990s To Tastes Of Vulgars

During 1990s of last century, Chinese social cultural language has witnessed a lot of changes. Consumption culture has turned to be quasi ideology all over China. Under the influence of quasi ideology, literature has be consumerized. As to novels, the tendency of noble trend and vulgar trend to concourse becomes stronger; novels of that times has been evidently prone to suit the taste of average civilians. The following text is focused on analyzing new true-life writing, youth writing and officialdom writing under the consumption culture background of the 1990s of last century to look for the deep-seated reason of compliancy of novels to normal civilians and its existent form among those 3 types of novels.Jean Baudrillard's consumption theory is used here to analyse the merit resort of literature of the 1990s to vulgars: daily life is artisticlized, literature become fashioned and visionized. As 3 most popular novel types among all types of novels, new true-life writing, youth writing and officialdom writing thoroughly present inclination to cater to vulgars' taste: new true-life writing starts with description of common life and end with consumption legend, for exampleandtake the forms of search for love and taking revenge after failure and visionally express urbanites'life. Youth writing is positoned as fashion consumables,for exampleis flooded with fads and lust; Officialdom writing put a lot of ink to describe various officialdom matters, for example,shows various officialdom zoology.