The Design Strategy Under The Control Of Product Image Design

From the perspective of industrial design, this paper introduces design strategy, and makes a systematic analysis of product image design system. It tells readers the feasibility and necessity of how to incorporate the productivity of industrial design into product development process of enterprises, and establish a series of frames of product image design.The author views that key elements of product design are the source of design. The deeper analysis of connotations of product sculpt, color semantics and consuming psychology can help us make clear the standpoint of product image design. Meanwhile, under the guideline of design strategy theory, with denotations of product image design being trimmed, product being regarded as the carrier of brand information, and its social and humanitarian influence being discussed, we can see the huge application value of the product image system. Finally, the author proposes that the idea of incorporation should be employed to put product image under the control of design strategy, so that a product image design system that has the feasible value will be set up.First, this thesis theoretically analyzes the connotation of design, and its value. The concept of product image design is reexamined through the analysis of design itself and social and economic development.Second, the thesis makes a study of the relationship between basic theories and methods of industrial design and product image design. In theoretical explanation, the author uses sculpt semantics and color semantics to further support the product image system, and then he melts design elements and brand concept together, introducing how product, as the information carrier, can convey image information.The next part raises product image design to the height of design strategy, systematically plans the inner and outer structure of product image design system, and presents a industrial design-based design frame model.In the last chapter, the paper employs practical cases as proofs to verify the research findings.