The Study On Ethics Of Mass Media Language In Modern China

Along with the arrival of the Information Age, the mass communication is becoming an important activity of the present society. The mass media is playing an important role in people's daily life. It brings much enlightenment and edification to people by conveying the truth, the good and the beauty. So the mass media counts a lot in the progress of the human being and the development of our society. At the same time, however, moral problems in mass media become more and more obvious. For example, there are many distortion, affairs and injustice in reports. The problems are exposing, which exert lots of bad effects upon our society.The mass media language is the carrier of the information, so the moral problems in mass media first represent in the diction of the report. The mass media nowadays is filled with lots of dishonest, vulgar and prejudiced speech. The immoral phenomenon of the media language brings tremendous harm to people's daily life and moral construction of the whole society. Therefore, there's necessity to do ethical analysis on mass media language, and to find out the causes and solution of these problems.This paper is composed of the following four parts:The first part summarizes the theories of the language ethics of the mass media. There's certain logic between the media language and morality. The media language has moral values and it has to conform to moral principles, which make the research of the language ethics of mass media be a possibility. The ethics of the mass media language is an organic system which is composed of moral thoughts, moral principles and criterions, moral behaviors and moral evaluations of the mass media language.The second part does comprehensive analysis on the moral problems of the mass media language by classifying the problems, pointing out the harms of the problems and finding out the causes.The third part points out the basic moral principles and norms of the mass media language. The three basic moral principles are authenticity, nonmaleficence and civilization, and accordingly the mass media language has to be standardized, objective, gracious and for commonweal. The last part summarizes the measures to promote the construction of language ethics of the mass media. It needs the whole society's efforts to solve the moral problems of the media language.