On The Development Of Brand Competition And The Music Education Reform In Normal Universities

With the change of music education competition situation in normal universities, the future music education in normal universities will enter an age emphasizing brand competition, as today's service products. By reading historical documents and conducting observations, after fully understanding the current conditions of music education reform research and the current situation of music education competition in normal universities, the article put forwards a notion that the departments of music education should be established as the major competition status in music education reform, and that the development and differences of competition is the target, to promote brand competitiveness. On basis of the notion, the article figures out the basic research structure of the promotion of brand competitiveness in music education in normal universities. And by making questionnaires and employing statistic methods, taking the promotion of brand competitiveness in piano education as an example, the article presents the basic process and approach in real operation under the research structure. After these statements, the article suggests that the music education reform in normal universities should be based on the research of the oriented consumers and should be focused on occupying unique talents resources, that education products should have a strategical readjustment, that the education resources should be relocated, and that by adjusting circulation ways, an advantageous education brand, with high quality and differentiated features, could be established. Thus the music education department could achieve advantage in the competition among those of normal universities and gain brand benefits. The writer of the article hopes to find a possible resolution to problems in current education reform and its theoretical basis in another respect.