Movie: Between Audience And Art Analyses On Feng Xiaogang's Creation Of "New Year Film"

Feng Xiaogang promoted Chinese first inland New Year film"Party A, Part B"in 1998, and from then on he won his fame worldwide. Then, he promoted five New Year films one after another,"Does not leave till we meet","Endless","Big shot","Cell phone"and"A world without thieves", with a high audience rating of each. Feng's New Year's greeting film has become one kind of cultural phenomenon, with a brand effect in the audience. An important reason why Feng has received such a high popularity just lies in his combination of audience's esthetic psychology and artistic taste, as well as his unique esthetics orientation. This article aims to carry on the analysis on Feng Xiaogang's creative thought and the practiced in his films, from both the audience and the art.On one hand, as far as the audience concerned, Feng Xiaogang first uses regulate narrative movie language to carry on explicitly to the movie reads; Next, Feng Xiaogang narrates attractive and splendid stories, one after one, to the audience. This makes the audience have the intense psychological sympathies, due to its close accordance to the Chinese audience's esthetic customs; Finally, Feng Xiaogang conforms audience's judgment of value to the topic be accepted with all.On the other hand, as far as the artistic taste concerned, Feng's New Year films...