Feng Xiaogang Film Studies The Commercial Aesthetics

Modern society, the film had already gradually entered the commercial marketing. Movies can take advantage of their own characteristics to choose the appropriate marketing model, making the film won good reputation. As a film director, Feng Xiaogang seems to have become film obtain high box-office guarantee. We appreciate Feng Xiaogang film in black humor as well as will also be taken into account when the current politics of such a phenomenon: Feng Xiaogang movie won’t be pure "elegant" art, Feng Xiaogang ’s film will always show some "the ground", and the public like this kind of characters’ feeling and ordinary narrative style, the Feng Xiaogang film, an important factor of success. In addition, von plot in the movie’s GuangGaoHua as well as its offline advertising also make its film business traces dignified. Therefore, the purpose of this paper is to reveal, Feng Xiaogang commercial aesthetics of film and television works contain sex, find out the Feng Xiaogang film on the film marketing innovation and promotion, for the future development of Chinese film to provide some theoretical Suggestions.This article mainly to the famous Chinese director Feng Xiaogang film studies the commercial aesthetics, at the same time in this paper, the Feng Xiaogang film marketing strategy and its revelation for the development of Chinese film. This article roughly divided into six chapters, the first in the introduction of Feng Xiaogang film business aesthetics research topic purpose; The article writing theory value and practical significance, the domestic and foreign research about this topic and this topic research content and research method, etc. The second chapter expounds the movie business aesthetic concepts and related theories. The third chapter embarks from the man, Feng Xiaogang film and television works of creation and the business of film and television works contains aesthetic characteristics. The fourth chapter focuses on analysis of Feng Xiaogang commercial marketing aesthetics of film and television works, including product strategy, ads, star strategy, brand marketing, etc. Fifth chapter analysis, Feng Xiaogang revelation for the contemporary cinema commercial aesthetics of film and television works, including the mass culture under the market creation, spreading and implants.