A Research On The Parallel Structures In Advertisements

The thesis primarily discusses the parallel structures in advertisements, in other words, it mainly concerns the advertised language featured by parallel structures.The analysis is composed of three parts. The first part is Chapter One in which the parallel structures in advertisements are categorized and their main features are observed. Chapter Two, Three and Four together form the second part. They individually investigate into the grammatical characteristics, the semantic features and the pragmatic attributes of the parallel structures in advertisements. These investigations focus on the multi—directional analyses on advertised language. Part Three is Chapter Five which explores the generation mechanisms of the parallel structures in advertisements. With three parts distinguished by different emphasis, the thesis is developed with Part Two as the most important in the analysis.Through careful observation, it is found that the parallel structures in advertisements are featured by contact forms, rich implications and peculiar pragmatic functions.The research on the parallel structures in advertisements not only promotes the development of advertised language studies, but also enriches the ontology researches of contemporary Chinese language facts. The endeavor on this topic in the thesis has its own significance both in the application and the theoretical senses.