The Research On Emotional Value Of Product Design

Industrial Design as an important branch of the arts disciplines and marginal disciplines, is causing great concern to our government and enterprises, support and promotion by an unprecedented development opportunity. With the globalization of the economy, enterprises and designers from around the world are facing fierce competition. Industrial development also comes to a very moment, the rapid development of information disciplines, and total integration between the disciplines, the distinction between more and less academic, Industrial Design is becoming increasingly vague, pluralism, artistic. But one thing is certain, the design of "soft function" is increasingly manifesting themselves. From the dissemination of information and perspective, the product on each section, the audience will be both to the information : one is the rational functions of the product, which is designed to convey the most essential, direct, material information is the main reason for most people buying products;On the other hand, the sentiments of information products, is designed to convey the intrinsic, indirect, non-material aspects of the information, but also an important reason for customers to purchase products. Indeed, the concept of universal access to information and in-depth as, products to the audience emotional information has increasingly become a major factor in customer purchasing products.The research between emotion and product design is still not enough. Thus :how to understand the emotion trends of product design, designers how to use the successful launch of emotional factors in the design, product design for the emotional value of what a designer is worth the emotional value of product design in terms of what it means for a business .These are before us stern issues, Our industrial design of the road is also formidable.This paper give a comprehensive analysis of the product design of the emotional value of the causes and background of trends, including stress and emotional dematerialized spiritual connotation society to experience economic environment characterized experience, and high-tech information technology and digital backgrounds. Emotional value to the product design of the content and conducting research focused on non-material social and emotional experience economic era in the form of product design language, emotional value of the product design and evaluation of exploration. Emotional value in the form of product design, including product design language of the original emotion, including natural emotional and sexual emotion and the external product design emotion (shape emotion, color emotion, material emotion, decorative emotion), product design of interactive emotion — experience emotion, product design of inherent cultural emotion-cultural emotion, product design of movement emotion - fashion emotion, product design of final emotion -art. emotion.