The Master Of Cultural Enlightenment

China is on the threshold of social transformation, and cultural transformation is very striking in this process. Cultural transformation is to change the traditional agriculture culture mode into modern industry culture mode, replacing the traditional cultural spirit by modern cultural spirit. The role the mass media takes in the cultural transformation deserves being considered. The thesis integrates the mass communication and cultural philosophy in order to study the case "New Youth"from the cultural philosophy angle. Through the study of the role of "New Youth"playing in the first cultural transformation in China, it proposes some use for reference for mass media role playing in today cultural transformation Beginning with westernization movement, China toddled for the modernization. China society of the beginning of 20 century was filled with appealing for cultural transformation. Newspaper and magazine had made strong effect on the social during this period. In September of 1915, "New Youth"was founded by Cheng Duxiu the in shanghai, setting the enlightenment as its tenet and consciously acting as the fore runner in the first cultural transformation. It not only played a key role in the cultural transformation, but also its competency made it be able to enlighten the mass. The act Cultural enlightenment forerunner of "New Youth"would be detailed analyzed from there parts : The content of enlightenment:criticize the traditional culture 's content and media, advocate modern culture. The way of enlightenment:first, disseminate new culture education through content; second, set example of new culture. The trait of enlightenment : outward restoring, straightforward not obscure, interactive and debating enlightenment Though the "New Youth"was found for only short ten years, it influenced the china society deeply. It impeded the breakup of feudalism and disseminated the democracy and science which caused strong concussion in the academic field.However, the enlightenment lingered on the superficial lever, so its effect was limited. But the influence of "New Youth"will be felt in the future development of China social culture.