The Cultural Value Of Youth Movies In The Mainland In The 21st Century

Youth movies have become a mature type of movie in many developed countries(the United States,Japan,etc.)and play a decisive role.Although the youth film started late in our country,with the development of economy and the change of social and cultural context,many excellent youth movies have also been produced.Especially since the 21 st century,with the 700 million-high box office received by Zhao Wei in 2013 as a symbol,a youthful upsurge was created.Youth movies in the Mainland depended on the promotion of the market,the rise of young directors,and the increase of young audiences.Youth movies in the Mainland ’s ticket office all the way to the red and become an indispensable type of film market.It has developed into a cultural phenomenon that has attracted attention from the academic world and has caused extensive discussion and research.Taking the youth movie in the Mainland in the 21 st century as the main object of study,and taking a cultural value point of view,combining the specific texts to analyze the artistic value and social value of youth movies in the Mainland in the 21 st century.It is believed that the mainland youth movies convey the artistic value of their texts in terms of the creation of characters,the style of images and the diverse and innovative development of other elements.In addition,the audience received emotional compensation through watching the youth movies,realized spiritual comfort,and built self through the social function of the youth film to achieve social recognition.However,the cultural value of youth films is not static.With the changes of social context,the elite culture is declining.The consumer culture has risen to the marginal youth subculture,and has injected its own powerful entertainment factor into it,carrying young youth subculture films.The aesthetic characteristics also changed from cruel youth to consumption youth,and entertainment aesthetics began to dominate.With the development of Internet technology and the advent of new media era,with the rise of fan groups,the online community has gradually become a public opinion field focusing on discourse.The decision-making subject and evaluation criteria of cultural value have also changed correspondingly.The right to speak of the audience has been enhanced.The entertainment situation formed and occupied the highland of serious art criticism mastered by former professional film critics.However,with the dramatic increase in the number of youth movies and the increasingly fragmented film market,there has a repudiation of word-of-mouth and box office refusal.As soon as it arrives as a youth film,it will be affixed with a “rotten movie”.The further development of the youth film has encountered serious obstacles.The bottom line is that most of the youth movies in recent years have experienced a deviating cultural value.Excessive fragmented narrative leads to logical confusion,avoidance of dreams and creative practices that lead to spiritual loss,digestion of history causes the film "without depth",only the pursuit of profit ignores the moral bottom line of the film,no limit m arketing and even generate a new type of cultural violence,the deviation of these cultural values Whether it is the creation of youth films or the healthy development of the entire film industry and the ecosystem,it is worthy of reflection.It is worth r ethinking.After introspection,we should seek ways to positively guide deviations to the right track.In this way,youth theme can always have a quality live in the audience’s vision.