Research On Cultural Identity Of Youth Community Of Historical And Cultural Documentary On Bilibili

As the "spiritual home" of generation Z youth group,Bilibili continuously integrates with traditional culture through "the rising Chinese culture" and re-creation.The popularity of historical and cultural documentaries changes the mode of mutual feedback between two-dimensional content and UGC video,and the youth community has also connected with mainstream culture through "participatory performance",which has triggered an carnival of identity between subcultural groups and official discourse.Through the"secondary creation",the group is closely connected with the documentary,it reinterpreted the intellectual property of traditional culture,shaped the identity verification from the individual to the community with unique bullet screen discourse and interactive ceremony,and achieved the cultural interaction of different circles in the way of space carnival,then caused the identification of traditional culture.Based on the theory of "cultural identity" and the basic model of "uses and gratifications",this study adopts content analysis method,questionnaire method and in-depth interview method.From the perspective of the youth community of popular documentaries on Bilibili,the paper explores the identity representation formed in the production and communication practice and the specific logic of constructing cultural identity.It is found that the youth community,as the main body of cultural identity,presents the identity landscape of circles through the signifying practices of bullet screen discourse.Through the "shared meaning" of language symbols,connecting the subject and object of identity,individual and community.The space of meaning that beyond the documentary provides a "field" for the emotional exchange,motivation production and space carnival of the youth community.In media participation and the production practice,the identity of youth community constituted the "high emotion&high cognitive" double positive dependent characteristics,and the trend became more and more fragmented and multi-dimensional in the modern context.The "difference" of individuals were subsumed into the "universality" of the group through the shared cultural memory,and the"imagined communities" was finally formed.In the process of accepting,balancing,identifying and internalizing,the cultural identity and subjective consciousness of youth community have also changed.The community constructs individual identity with "representation of actual self’ and "projection of ideal self",and reminds the audience’s collective memories in the interaction ritual and recording practices,then unifies the fractured traditional culture and youth subculture by non-resistant cultural expansion.Finally,the cultural identity of youth community is completed.