Discussion Of Design Need

In this thesis the author develops discussion from understanding of design need, and points out that satisfying consumer need is the core of design activity. "Design is to coordinate, balance and satisfy need". Consumer need lie in consumer society. Recognizing need through various appearance of need is the base of solving problems in the thesis. With society full developed, enterprise must realize that increasing degree of consumer satisfaction is the key of sustainable development. The author comprehends need from the angle of semiotics. Satisfying need is a process and program in design. According to this, the author discusses designs that satisfy need, and try to bring up a procedural way for product design from the angle of semiotics.It's a viewpoint and method that we understand the problem of need from the angle of semiotics. Under the concept of systemic environment the procedural way for product design carries out every step of design according to semiotic circumstance, makes the design process clear in language of visual graphics. So we can satisfy need by our designs.The author settles the theoretical base and builds the framework for the study on product design program according to "satisfying need with design". Due to the author's little knowledge and experience, the thesis has many defects. The author makes some directions of further study into list at the end of text.