The Studying Of "Homo Oeconomicus" Ethical Construction

This text are analyzing from the forming and development of the hypothesizes of " Homo Oeconomicus", it based on combing the concept of the " Homo Oeconomicus" and draw the conclusion that " Homo Oeconomicus" is self- interests instead of egoism. Watched from two aspects of general morals principle and market economy morals requirement, " Homo Oeconomicus" have the morals nature; But, " Homo Oeconomicus" have conflict with the social morals demand." Homo Oeconomicus" behavior choosing have conflicts with market field, self- interests persistent pursuit for interests, so it has conflicts with others interests, social interests, morals spirit and morals ideal; So, it is all right to find out: " Homo Oeconomicus" and morals are relations of the unity of opposites. In order to promote the development of health of social economy, excite the entrepreneur's sincerity and responsibility consciousness, strengthen morals implementation of construction of" Homo Oeconomicus", and that " Homo Oeconomicus" show the characteristic of" realistic morals people " is not only necessary but also possible. " Homo Oeconomicus" s morals are built mainly through moral education, legal system and self- efforts to perfect, to promote the realization of" realistic morals people".