| After reformation and opening, the economic basis, system background and social condition of survival and development the culture depended on bring series of great influence on cultural construction and development. Cultural administration system formed under planned economy can far not meet the need of cultural cause development. How to intensify and regulate administration of culture is essential.Connotation of culture and cultural administrationFrom 19th century to today, the definitions of culture occurred in study and exoterica are not less than 200. In the academe of our country, the definition of culture is divided into broad sense and narrow sense after the mid of twentieth century. Culture has both ideological attribute and economic function.Administrative management extension of culture is divided into broad sense and narrow sense, too. This article mainly discusses narrow sense of administrative extension of cultural administration and management, namely, national culture cause, including cultural industry, common cultural cause and fundamental cultural domain. 2. The malpractice of cultural administration system under the condition of planned economy and founding necessity of new style of cultural administration system. The cultural administration system and running mechanism formed under planned economic condition cannot meet the need of the development of cultural cause, and exist some obvious lacuna: 1). Functional obscure. The government both manages culture and regulates it. 2). Organization disorder. Cultural departments commonly exist bar and block, department, vocation and region partition, which both is difficult to form composition of force and makes cultural managing departments at loose ends during work. 3). Means singularity. The government mainly depends on single administrative means directly by intervening the cultural affairs in cultural construction, but neglects the positive action of marketing mechanism, the means of value rule and law in cultural construction and development of cultural affairs. 4). Ill management. The conception of intensifying management, improve service, self-development have not built up in cultural managing units.Construction of cultural administrative system of new style is the need of market economy for cultural administration: 1). Cultural product has ideological attribute and function, which needs necessary lead on value by the government. 2). The partition and upside-down of economic and social benefit possibly made by producing and consuming course of cultural product need effective regulation of the government. 3). The production and the circulation of commonweal cultural product need corresponding regulation and support of government.The new need of socialist market economy for cultural administration.Cultural administration under condition of socialist market economy should accords with the law of marketing economy, and adopts market economic system. Cultural product entering market does not mean all cultural products can enter market, cultural industry should enter market, commonweal cultural cause cannot enter economy, and elegant culture also is difficult to obtain development totally through marketing competition. As for commonweal cultural cause which cannot enter market, or culture and art difficult to totally enter market, the government should comply with the rule of "less regulation, good regulation" i.e. supporting them by choice and emphasis, and inducting, encouraging sponsorship by different aspects finance in different styles. Under the condition of market economy, cultural development should be practiced in the regulation system of market modulation associated with government modulation. In general, modulating means of government includes economic lever, cultural statute, special funds, as well as administrative intervention.After enter into WTO (world trade organization), market admission of cultural product broadened, so it is necessary for the government to adopt effective means to meet the challenge of the... |
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