Research And Application On The Role Design Of Clay Animation

Role's image in animation is the deepest expression left to viewers. The designing of role is a key for success of excellent animation. Animation role is one visual symbol that has artistic signification. It reflects character of role, aesthetic culture of nations, and development of technology. It is known by more viewers through special form and aesthetic value.The designing of animation role is not only create simple visual symbols, but also has abundant meanings. Role design in animation is the design of the most basic, also the most important visual element. As the symbol of animation feature, the designing of animation role not only has high artistic value but also has unlimited space for development. This is the focus which can appeal audiences of animation.Firstly, the paper starts from successful clay animation in North American, Europe, Japan and South Korea etc. Through analyzing and comparing, it concludes as follows:subjects choosing and style genre of opera, category and style for role's model, aesthetic feature and thought during role designing and enjoying. There are many real examples. Secondly, through methodology of semiotic, the paper looks role design as designing of visual symbol from angle of visual communication and design semiotics. It researches solid figure, color, material of role visual image and it also analyzes designer and viewer. It gets the place where clay animation has more unique charm and advantage.Thirdly, the paper discuss that as one unique charm animation art form, clay animation has different expression ways from other animations in role's designing and form. Discuss the innovation, assumption, simplify and typical hyperbole, material suitable choosing principle. The paper gets general procedure and generation of role designing.Last, the paper lets above ways to practice and guide the graduation designing. The paper also make above ways be approved during practices.Clay animation which combines art forms such as music, literatures, operas, sculptures is one important branch of animation art and it is also the earliest animation art producing form. The paper choose this distinctive animation form and starts from role design, which is the most important design in animation designing. It analyses through both psychoanalysis and methodology of semiotic, and above ways during practice. So this paper has significance of innovation.As one animation artistic style with personality cult, clay animation will enter millions of homes with its classic role image. It will more and more popular for viewers. Clay animation will break tradition and perfect itself on the base of combining emerging technology and referring other producing form.