Creative Transformation Design Of Visual Language Fengxiang’s ’Clay Tiger’

Clay sculpture art is an integral part of folk art,its unique production techniques and rich artistic expressions,show different parts of the history culture connotation Baoji in shaanxi fengxiang clay sculpture as an important form of expression of fengxiang folk art,have full-bodied local flavor,its subject matter is the result of people’s daily life,rich artistic form,performance method is diversiform,and into the rich folk culture,reflecting the spirit of the local folk activities,and yearning The most typical theme of Fengxiang clay sculpture is the clay tiger.Fengxiang residents had never seen a tiger at that time.Most of their knowledge about tigers is influenced by the images made by craftsmen in other places and handed down from their ancestors,which also derives from indirect external knowledge.Therefore,the style is simple.The shape is exaggerated,the colors are contrasting and harmonious,and the rich decorative patterns express the local people’s aspiration and pursuit of a better life.The paper analyzes the unique artistic characteristics of the ’clay tiger’ of Fengxiang,comparing it with other clay sculptures,and then explores the artistic attributes of its cultural connotation,shape,color,ornamentation,production techniques,and other design elements from the surface to the inside.The tiger is designed by integrating modern design thinking,giving it a new life aesthetically and forming an independent visual image.On the basis of design a new tiger girl image,combining with the image of tiger girl series extension design,make a tiger girl series creative graphics and tiger girl series cultural creative product design into the modern life,make more people feel the artistic charm of clay sculpture tiger culture,constantly inheritance and development of the fengxiang clay sculpture,and the resurrection of the clay sculpture art in the new era of innovation and development.