Zhengzhou City Medical Industry Model Of Customer Trust And Empirical Analysis

Since reforming and opening, enormous architectural changes have happened in Chinese social system. And it has led to the change in people's value systems and behavior ways. The crises of trust also appear in society, such as economic field, politics field, daily life, etc. Chinese government has began the reformation of Public Health Systems and carried out series of policies, Along with many achievement, "difficult to see a doctor and expensive to see a doctor" problems have been growing obvious gradually. Conflict between doctors and patients happens throughout the country frequently. It has become a common condition that the patients distrust hospitals and medical practitioners. In this context, it is of great value to the development of public health systems and entire society to study trust in medical industry.First, the paper suggests that the perception of risk and trust in the theory and research results to Zhengzhou City medical industry as an example, the study of individual customers, business / hospitals and other factors and customer risk perception, trust and willingness to buy the relationship between. The theoretical research on the basis of research design, research organizations the implementation work, the study collected data and information required for the study of access first-hand information. In data processing, application reliability analysis, factor analysis, independent samples T-test, analysis of variance, regression analysis and other statistical methods of data analysis and research to institutional factors, customers, hospitals and other factors of customer confidence in the medical profession and the hospital trust the correlation between; risk perception research and customer confidence in the relationship between; industry studies trust and confidence between the customer relationship; customer research on the industry and hospitals risk perception, customers of the industry and hospital trust with customers in specific hospitals to purchase medical services intention of the correlation between.Gaining the necessary research data, using the Delphi method, after three of the specialists come to the medical profession in Zhengzhou City customers trust model. Finally, this article analyzes the model for the government, the medical authorities, hospitals and other systems of problems and proposed Zhengzhou City medical industry to raise the level of customer trust should take the corresponding measures of protection.This research is carried out on the basis of a lot of previous research results of other scholars, but some conclusions different with previous theories are drawn. I wish this thesis can enrich the research on trust in the Management field and provide a preference for future research.